Hi, I'm Tommaso!


I learned all the right things, the hard way. You can now just skip that part and take all the guesswork out of your campaign :)

 

WHAT WILL YOU LEARN IN THE COURSE?

The course is divided into five major modules. Each module discusses a variety of key topics, for a total of 40+ lessons created specifically for the kind of product you are trying to fund. There's nothing vague here: I dive into details so you can do everything right at your first try, avoid expensive mistakes, and create a fantastic community around your game.

Everything you need to run a crowdfunding campaign
Crowdfunding Research

Module 1 - Research


I look at the data from the last few years, set expectations, discuss why crowdfunding games on Kickstarter has an edge on preorders, learn how to study other campaigns, how to research numbers, and how to estimate shipping, taxes and payment fees. 

I also explain how to use the Pledge Planner (2022 Update), a super-useful tool that makes most of the calculations on your behalf.

Crowdfunding campaign setup

Module 2 - Campaign Setup


I take a more in-depth look at each gaming market (tabletop RPGs, board games, video games), explain the differences between Kickstarter and Indiegogo, discuss how to pick a launch date, and go over all the key elements of a campaign (body, video, tiers, stretch goals, and add ons).

Crowdfunding campaign pre-launch

Module 3 - Pre-Launch


I explain how to build a community, look at all the accounts you need to run a successful campaign, how to get useful feedback and improve the campaign, and how media outreach and coverage work

You'll also get a complete checklist of what to do three, two and one weeks before the crowdfunding campaign starts.

During your crowdfunding campaign

Module 4 - During the Campaign


I help you plan your Day 1, list all the things you need to keep your eye on, discuss how the body of the campaign will change over time and how you should handle updates.

After your crowdfunding campaign

Module 5 - Post Campaign


I introduce you to Backerkit and explain how to get the best out of it, how to collect extra funding when the campaign is over, how the first backers can help you improve the product, and how to handle shipping and deliveries with or without the help of fulfillment services.

BONUS VIDEOS

As a FREE extra, you also get a trove of in-depth analyses, each examining a particular topic or Kickstarter game campaign from which lessons can be learned.

This bonus section KEEPS GROWING!

WHAT ARE THE REQUIREMENTS TO JOIN?

You're determined to learn and implement what I'm going to explain here: there's no magic button to make a campaign successful, but this course will remove every obstacle on your path to victory.

TL;DR

- 40+ video lessons focused on games on Kickstarter and other reward-based crowdfunding platforms 

- A variety of custom-made tools that will make your life a LOT easier, including:

  • The Pledge Planner, to help you calculate tier pricing, manufacturing expenses, shipping, margins, and fees, so you know precisely if your campaign is profitable. 
  • The Stretch Goals Planner, to put your Stretch Goals in the right order, evaluate unlocking conditions, and keep track of their status.
  • A ToDo checklist covering the three weeks before the campaign launch.
  • A Day 1 ToDo checklist to keep track of everything while the magic happens.
  • A Last Week ToDo checklist to make sure your campaign ends with a bang.

- Summaries & Study Guides

- Bonus lessons and updates, released at regular intervals.


Questions?


Join our Discord Community to discover our games, ask questions about the Academy, and find our like-minded creators!

Select a pricing plan according to your region and sign up


€83

Game Crowdfunding - ALL THE CONTENT (€)

Access all the course content right away!

WHAT'S INCLUDED?

All the videos, texts, and tools of the course + any Bonus lesson added over time. If you need more guidance, check out our coaching bundle!

$97

Game Crowdfunding - ALL THE CONTENT ($)

Access all the course content right away!

WHAT'S INCLUDED?

All the videos, texts, and tools of the course + any Bonus lesson added over time. If you need more guidance, check out our coaching bundle!

Claudio Serena – Not the End
€43,679 on Kickstarter


The Pledge Planner alone is worth the price!

Michele Torbidoni – Kids & Dragons/Kids & Legend
€34,953 on Kickstarter


Working with Tommaso is excellent – not only he understands all the hidden dynamics of a crowdfunding campaign (believe me, there's more than meets the eye), but he also knows how to launch a crowdfunded game project. If you're looking for a good, competent consultant, he's your man. 

Jacob Wood – Enrolled Student


This is eye-opening, I'm glad you covered these topics!

Course Curriculum

  Module 0 - Intro
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  Module 1 - Research
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  Module 2 - Campaign Setup
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  Module 3 - What to do Prior to Launch
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  Module 4 - What to do During the Campaign
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  Module 5 - Delivery and Post-Campaign Support
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  Bonus - Kickstarter Campaign Analyses
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  Bonus - Updates & Other Lessons
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Your crowdfunding instructor

Hi, I’m Tommaso.


I worked on several crowdfunding campaigns, raising over $380K in combined funds for gaming-related projects, and over €1.71M on equity crowdfunding projects. For many years I've been running the marketing, community, and production side of both tabletop games and video games. Now, I want to share everything I learned with you!

Check my LinkedIn profile HERE.

Funded Crowdfunding Projects
Funded Crowdfunding Projects

One of the Kickstarter campaigns I worked on ended up in a documentary!

This clip is taken from The Name of the Game, a New Dawn documentary about the development and release of Housemarque's Nex Machina. Early in development, we explored the possibility to do a Kickstarter campaign for the game – in the end, it didn't happen, but I learned a lot. You can purchase the whole movie on iTunes or Amazon Prime.

 

Select a pricing plan according to your region and sign up


€83

Game Crowdfunding - ALL THE CONTENT (€)

Access all the course content right away!

WHAT'S INCLUDED?

All the videos, texts, and tools of the course + any Bonus lesson added over time. If you need more guidance, check out our coaching bundle!

$97

Game Crowdfunding - ALL THE CONTENT ($)

Access all the course content right away!

WHAT'S INCLUDED?

All the videos, texts, and tools of the course + any Bonus lesson added over time. If you need more guidance, check out our coaching bundle!

FAQ

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

My project is not a game. Is this course suitable for me?

Yes. 90% of the content you'll find here applies to all crowdfunding projects – the principles are the same, you'll ju​st find additional advice focused on games. All tools, checklists, Google Sheets also will work just fine for your non-game project.

Want to try before buying? 

Try our FREE Game Crowdfunding: Learn the Basics in Less than One Hour course for a taster!

Select a pricing plan according to your region and sign up


€83

Game Crowdfunding - ALL THE CONTENT (€)

Access all the course content right away!

WHAT'S INCLUDED?

All the videos, texts, and tools of the course + any Bonus lesson added over time. If you need more guidance, check out our coaching bundle!

$97

Game Crowdfunding - ALL THE CONTENT ($)

Access all the course content right away!

WHAT'S INCLUDED?

All the videos, texts, and tools of the course + any Bonus lesson added over time. If you need more guidance, check out our coaching bundle!